Building a product is rarely a sprint. It's a marathon.

Too often, engineering teams focus only on launching the first version of their product. They take all possible shortcuts and use all available energy.

Many teams are exhausted by this run, yet the first version rarely solves customers' problems. It's just the beginning of the story.

After the first launch, we learn about customers, their behavior, the market overall. And this is the moment when you need to double down your engineering efforts.

Fix bugs, dig down into data, experiment, and iterate, iterate, iterate.

Building a product is rarely a sprint. It's a marathon.